Andreas Ekström – Beware big data

Should you trust the librarian of the internet?

Swedish journalist and author Andreas Ekström is increasingly concerned about the creeping influence of the world’s search engine of choice.

Speaking at Citywire’s flagship event in Berlin, Ekström called for more scruntiny of not just Google, which is now enjoying a market share of 89%, but also how much trust we should be putting in ‘the big five’, adding Apple, Facebook, Amazon and Microsoft into the mix.