Rory Sutherland

Rory on Twitter

Originally described as the worst graduate trainee that Ogilvy & Mather had ever hired, Rory Sutherland steadily rose through the ranks to become Vice Chairman of Ogilvy Group, Executive Creative Director of OgilvyOne London and one of the most followed men in marketing.

He has served as the President of the Institute of Practitioners in Advertising (IPA) – the first ‘creative’ to do so. A champion of behavioural economics and an early adopter of new technologies, he is also known for his humorous take on the bizarre and sometimes wonderful world of advertising and what makes it tick. He continues to provide insight into advertising in the age of the Internet and social media through his blog at Campaign’s Brand Republic site, his column ‘The Wiki Man’ at the Spectator and his busy Twitter account.