Behavioral finance has typically been discussed with respect to managing irrational investor planning and saving decisions, but behavioral science can also inform the way that we manage money, make investment decisions and construct portfolios. In this interactive session, Dr. Daniel Crosby will touch on the sociological, neurological and psychological impediments to optimal investment decision making and suggest practical workarounds. Participants will leave with an understanding of seldom-considered sources of decision bias, the most common investment errors and the four pillars of investor psychology.